—20 minutes to create a concept
—2 hours to shoot the band in Helsinki
—3 days for preparation.
At the stage of creating the video itself, it took a lot of time to find the right comic strip stylistics for the characters. It was important for us to connect the game image of the characters (their representation as in-game commanders) with their real look (because we mixed live action with gameplay shot on the game engine). This was our first experience of such a mix: live shooting, 2D art, 3D scenes with art, and gameplay.
It took months to create the entire video, from its concept to the release.